CAS - communication, advocacy & negotiation
Clear and efficient communication is essential to the success of projects carried out in humanitarian settings. CERAH is one of the few institutes providing courses in communication, advocacy and negotiation that are specifically tailored for humanitarian action.
Communication during aid action projects confronts several, important challenges. Humanitarian workers need to, often simultaneously, build positive relations with the affected populations, authorities and journalists, raise awareness and support, as well as lobby the cause they defend.
It is therefore important for humanitarian professionals to understand the different needs, stages and strategies of communication which play out during humanitarian project implementation. These include the development of a real dialogue with all stakeholders - including affected populations - the production and reception of information, the use of traditional and new communication tools and the cooperation with the media. Such practical expertise and competence needs to be complemented by critical understanding of the media landscape and the wider image of humanitarian action. This course delivers on both aspects.
What you can expect from this course
This Certificate of Advanced Studies (CAS) enables participants to acquire theoretical and analytical competencies essential to develop communication, advocacy and negotiation strategies in the context of humanitarian action.
At the end of the course, participants will have strengthened communication competencies and will be able to develop a proper advocacy or negotiation strategy in line with their humanitarian objectives and their environment.